If you’ve pondered integrating Pinterest Predicts into your marketing strategy, or wondered how to apply its forecasts to your creative brand, this article is your guide. Explore a variety of Pinterest’s 2024 predictions and discover how to incorporate them to gain visibility for your art or body of work, while remaining authentic in your marketing.

Pinterest Predicts Is A Source for Trending Keywords and Interests

In essence, Pinterest Predicts equips you with keywords and interests that your target audience will be actively searching for in 2024. Think of keywords as the connectors linking your content to Pinners seeking what you have to offer. Keywords are specific words and phrases related to your niche while interests are broad topics that Pinterest curates ‘behind the scenes’ to categorize content. Both inform the Pinterest algorithm what your Pin is about to make it easier for Pinners to find it.

Learn about optimizing your Pinterest strategy with keywords by reading How To Use Keywords on Pinterest. Using Interests, when correctly applied in your Pinterest marketing, can result in remarkable visibility, a.k.a high-ranking Pins. Learn about Interests.

Pinterest Predicts is a Window Into the Future

Pinterest Predicts serves as a window into the future, providing insights into upcoming search trends. Armed with this knowledge, you can sow seeds today in your content that will bloom and surface in searches tomorrow. Using the trending keywords featured in the predictions is like SEM for your Pinterest contentby helping to catapult your content to the top of searches.

Pinterest Predicts is like free Search Engine Marketing (SEM). What’s SEM? Find out here.

Let’s delve into a few Pinterest Predicts 2024 predictions and explore how to tailor them for a potent and focused Pinterest marketing strategy.

Pinterest Prediction “Give a Scrap”

The “Give a Scrap” prediction underscores the enduring importance of recycling, particularly for Baby Boomers and Gen X. Rather than discard fabric scraps and leftover food, torn textiles can be repurposed, and last night’s roast chicken transformed into this evening’s shepherd’s pie.

According to Pinterest, Pinners are already searching for keyword phrases such as:

• Zero-waste sewing pattern (up 80%)
• Starter leftover recipes are (up 165%)

For those with a focus on sustainable fashion, incorporating keywords like sustainable clothing and patched jeans can significantly enhance your Pin copy and product descriptions.

But what if you’re not a seamstress, tailor, or culinary expert?

Here’s How To Use the “Give a Scrap” Prediction:

The concept of a scrap extends beyond fabric and food; it can also include papers torn and repurposed for collage art. For instance, if you’re a mixed media artist utilizing ripped magazine papers, incorporating keywords like recycled magazine crafts and recycled magazines can boost your work’s visibility.

If your artistic pursuits involve reusing throwaway materials or refurbishing wood, explore trending topics on Pinterest like recycled art projects.

Shop the Trend

Within Pinterest Predicts, each featured trend includes a “Shop the Trend” button leading to a board showcasing Pins inspired by that trend.

Moreover, beneath each Pin image, Pinterest provides specific interests and keywords, offering a host of targeted topics for your Pin titles and descriptions. To access these keywords, avoid logging into your account. Instead, visit Pinterest Predicts directly to see keywords assigned to each Pin featured in “Shop the Trend”. Add these to your keyword bank to use in 2024.

Pro Tip for Using Pinterest Predicts: Maximize Pinterest Predicts by avoiding logging into your account to discover Pinterest-assigned keywords for each Pin in “Shop the Trend.”

Next on the agenda, we explore the trend of “Hot Metals.”

How to Incorporate the Pinterest Prediction “Hot Metals”

The metallic trend, prevalent in fashion since early 2023, has expanded beyond wearables to encompass design elements. Searches for aluminum furniture and aluminum door design have surged by 45% and 70%, respectively.

For jewelry designers, the rising interest in silver jewelry and silver necklaces layered (up 50%) presents an opportune moment to showcase your designs.

Using keywords like metallic silver, silver color, metals, modern silver jewelry, and sterling silver jewelry necklaces can make your work stand out in searches this year.

Spark your creative inspiration by exploring the Hot Metals trend.

Can Two Predictions Be Better Than One?

Combining predictions is a savvy move. Steampunk and steampunk aesthetics consistently rank high on Pinterest searches. Scrap metal artists can blend the predictions of Give a Scrap and Hot Metals to make their metal art projects stand out in 2024.

For an in-depth guide on using Pinterest Predicts to market your creative business and drive traffic to your website, explore more here.

Now, let’s ride into the creative frontier and see how a new home trend can be adapted to your ingenious works with the Western Gothic prediction.

Pinterest Predicts ‘Western Gothic’

This trend spans both décor and fashion, featuring moody paint hues, black accents, dark lace skirts, leather cowboy boots, velvet cushions, and vintage lampshades. Whether consciously or subliminally influenced, I recently found myself drawn to a black vase at my favorite ceramics store in Sausalito, CA.

If your artistic palette has leaned toward prismatic and bright colors, consider pushing the boundaries in your paintings, sculptures, ceramics, and mono-printing with a brooding shade of paint or medium.

For example, on the Western Gothic board, the grey bubbles beneath each pin contain keywords such as black, dark, goth, and textural elements like vintage, velvet, and fringe. These are the words people are predicted to type into the Pinterest search bar. Do they align with what you have to offer?

If not, Pinterest Predicts offers 23 predictions for 2024. Explore them to see which ones align with your marketing strategy this year.

Pinterest Predicts 2024 Predictions

Get a wiggle on over to Pinterest Predicts to explore the trends, and fill up your keyword bank for 2024. Link to Pinterest Predicts 2024.

Pin It For Later ⤵️

Interest Targeting

Interests serve as broad topics utilized for advertising on Pinterest. However, here’s a valuable insight – you can leverage ‘Interest Targeting’ without committing to ads, creating an impactful, cost-free marketing strategy. For an in-depth understanding of Interest Targeting, I highly recommend exploring Amy LeBlanc’s Scheduling Shortcuts Course. I’ve delved into her course, implemented her recommendations, and witnessed the tangible value and effectiveness of her research and expertise.

Unlock the secrets of Interest Targeting through Amy LeBlanc’s Levee Road Station Podia Course “Scheduling Shortcuts.” Amy shares her Pinterest algorithm and engineering expertise through user-friendly lessons that will elevate your Pinterest marketing strategy to new heights. Learn more here.*

*The link to Scheduling Short Cuts is an affiliate link, and if you purchase it, I may earn a commission at no extra cost to you. I want to assure you that I only promote programs that I’ve personally used and that have significantly enhanced the performance of both my own and my clients’ accounts.

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