Are you looking for a simple pinning strategy you can stick with? Success is possible by posting, or as Pinterest users say, pinning just one Pin a day.  In this article I share how one Pin can be scheduled to several relevant boards, over intervals of time, to bring highly successful results.

How can you be sure that this simple pinning strategy works? I tested it.

But first, let’s distinguish between the strategy and the tactics used to execute this simple strategy. 

What’s A Simple Pinning Strategy?

Quite simply, the strategy is to build an upward trend in impressions, followers, and outbound clicks on Pinterest.

When I began my Pinterest journey in August 2020, Pinterest was already signaling to pinners to move away from repinning other users’ content and, instead, pin fresh content. Pinterest saw that new, fresh content was being interacted with more than older content that had been continuously reshared. Before then, the practice was to pin 25-50 pins a day. Granted, many of those daily Pins included a mix of repins, as well as your own. But still, that’s a lot of pinning!

In those nascent years as a Pinner, and as Pinterest pinning strategies were evolving, pundits were encouraging pinning 5 to 10 pins per day. Pinning multiple unique pins per day can be an effective pinning strategy, but when you are first starting your own Pinterest journey you don’t have to go out so strong only to be overwhelmed by having to keep up unless, of course, you have all the time in the world.

A Peek Into Pinning Too Much Too Soon

Here’s a look back to when I tried to keep up with the Joneses.

I went out strong. I started by Pinning 2, 3, and even 5 Pins per day. Back then I was still building up an art portfolio while simultaneously building a Pinterest coaching business and was pulled in a myriad of directions. As a result, days and weeks were missed. The result: flatlining.

After indulging in some humble pie and looking at what was realistic for my crazy schedule I, eventually, committed to Pinning just one Pin a day. Even so, the temptation was still there to Pin more than one Pin a day but I gave myself the space and time to see how this simpler pinning strategy would play out.

The Effects of A Simple Pinning Strategy

The graph, below, shows the results of a consistent pinning strategy.

The arrow points to when the new tactics were implemented. Even after one month, my account saw the reward of Pinning consistently, even when a day or two got missed each month. The graph reflects impressions on the upswing and, happily, they continue to rise along with my follower count and importantly, the outbound clicks which indicate new visits to my website.

Even Though This Pinning Strategy is Simple, Consistency Is Key!

We hear constantly how important consistency is in marketing, no matter the medium. But, consistency can mean different tempos to different people depending upon where they are in their business and creative pursuits. Pinning just once per day was the only way for me to remain consistent. It’s what I could manage. Frankly, giving myself room and space to test out this strategy felt good.

Depending on the resource you use to define it, consistency can mean constancy, steadiness, and regularity. I am particularly fond of Merriam-Webster’s definition:

“Harmony of conduct or practice.”

The point is that you can define the measure of consistency as simply what you know you can stick with over a period of time until it becomes a habit. Pinning once a day was something I could commit to. Maybe you can only Pin 3 times a week, or just once. Again, when you’re just starting out, make a choice and stick with it for at least 3 months.

Whichever pace you can promise yourself to keep, the tactics I share will help you to see results.

The Tactics For A Simple Pinning Strategy

If you are an artist regularly uploading new work to your website, or a creative business posting blogs, you are well on your way to having a pinning strategy that will produce growing impressions, new followers, and increased outbound clicks.

The graphic below shows the effects of steady progress over time. Take a look at the analytics over the span of these past 90 days.

All those green arrows!

Mise en Place – Set Up A Pinterest Account for Success

There are a few things I had in place that helped to implement this simple pinning strategy for success. Besides the few, uh…many! failed attempts to get consistent, these were in place before I implemented pinning just one Pin per day. I have a:

• Pinterest business account with 15+ active boards. Learn how to set up a Pinterest business account in 7 steps.
• Scheduling platform, I use Tailwind. Intersperse pinning natively, too.
• Design platform for making Pins, I use Canva.
• Commitment to creating new content for my website, such as blogs and paintings.
• Keyword library for writing optimized Pin titles and descriptions. Learn how to use keywords on Pinterest.
• Familiarity with how Pinterest works.

The Tactics

1- From one piece of content I design one Pin (inside Canva), then upload it to Tailwind.

2- Inside Tailwind I add Pin titles and descriptions, and the indisputably important URL that links to the content on my website.

3- Then, I assign this one Pin to 4 or 5 relevant boards with an interval of 7-9 days.

4- Once the boards are selected and the interval is determined, I ‘save changes’ (inside Tailwind). This replicates the Pin for each board it is assigned.

5- Then, I tailor Pin copy by inserting the respective board name into both the title and description in a sensible way. This important step helps connect the dots between the Pin and the board it is assigned, thus increasing the Pin’s searchability.

6- Finally, I schedule each Pin.

The result: 4 or 5 new Pins!

Batch-Create A Month of Pins

Using the tactics above you have just created 4 or 5 Pins. This equals 4 or 5 days of content for that month.

You can schedule one Pin to up to 10 boards, but those boards must relate to the content you are creating. More is not always better and too much of the same content is not a user-friendly experience.

Think about your followers.

You can also create more than one Pin design for each piece of content. But consider how many times you are Pinning to the same URL. There is no set number of how many times you can pin to the same URL, so long as you use different images. (Source) But, stay away from creating a slew of different Pin images for the same URL and pinning them at once. This is considered spam and your account may be suspended.

Using the tactics shared above you can, for example, create just one Pin for 6 pieces of art (or a mix of artwork and blogs) and then schedule each Pin to 5 different relevant boards for a month’s worth of Pins.

That’s 30 Pins!

If you create two Pin designs for each of your 6 pieces of content, that’s 12 Pins. You need only schedule each Pin to 2 or 3 boards to have a month’s worth of content. Consider this if you are still building out your boards.

Pin for Later ⤵️

Do You Feel Ready?

Do you feel ready to create a month’s worth of Pins?

Does this feel like a simple pinning strategy you’re excited to try out?

🌈 Let me know in the comments, below.

Thank you for reading this far!

Frieda

Looking for guidance on how to use Pinterest to drive new audiences to your website, grow your mailing list, and market your art online? Learn about my services, here.